SEO Basics: What is SEO and Why it is Important?
SEO is a vital part of Digital Marketing. The term SEO stands for “Search Engine Optimization” and it’s the process of increasing website visibility through different techniques to get visitors, sales, and traffic to your website.
Whether you want to sell your products and services or you want to provide information on any of the topics, you will need to utilize the proper Search Engine Optimization strategies to bring them in front of the public.
No matter if you’re on Google, Bing, or Yahoo, SEO can be utilized according to their algorithms. Search Engine Optimization is the process of improving your website for better visibility.
The higher you rank in the search results, the higher are chances to get sales and traffic.
Digital Marketing is evolving day by day and in this competitive field, businesses that use all SEO and Digital Marketing types will dominate in the market.
SEO is also a crucial part of digital marketing and if your website is not well-structured, optimized, and user-friendly, there are chances to lose potential traffic and sales.
In this guide to SEO for beginners, we’ll explain deeply what SEO is and why it’s important!
What is SEO?
SEO (Search Engine Optimization) is the combination of many elements. It’s the process of generating free, organic, or natural traffic to your website from different search browsers.
By using SEO, you can make your website more visible in search results, establish the authority of your website, increase the ranking of your website through different keywords and even you can generate more sales through Search Engine Optimization.
Imagine you want to know about “Best Digital Marketing Courses in Pakistan”, you open Google and search for the term.
Now after your search, Google pops in some results. You found the answer to your question on the first page, this is where SEO came from.
It means the website which contains answers to your question is optimized properly with SEO.
If you are unable to find an appropriate answer to your question on the first page, you’ll probably move towards the second page, and the websites that are on the second-page rank lower and there is a chance to lose potential visitors.
Getting the top spot in the search results of the search engine means more traffic and more chances of converting prospects into loyal customers.
Now, that you have a clear understanding of SEO, you might be thinking about types of SEO! Let’s explore different types of SEO.
Types Of Search Engine Optimization
SEO has three major types that are considered very important for each business.
- On-Page SEO
- Off-Page SEO
- Technical SEO
On-Page SEO
On-page SEO is the process of optimizing your web pages or blogs and articles on your website to improve their search ranking and organic traffic.
On-page SEO is crucial because even a small change in your website can bring you a large number of organic searches and traffic.
It refers to the changes we make directly to our website pages. Any optimization that you implement directly on your website pages that helps Google understand your website perfectly is called On-Page SEO.
There are many more on-page SEO factors but some major ones are meta titles, meta description, image optimization, keyword density and URL optimization.
Off-Page SEO
This type of search engine optimization refers to the optimization that we do outside of our website to improve the website’s ranking, authority, and organic traffic.
The main goal of Off-Page SEO is to show your website is most authoritative and trustworthy to your potential audience.
Off-Page is an essential part of any successful SEO strategy. It’s all about establishing your website’s reputation in the market.
Some major Off-Page SEO techniques include backlinks building, reviews, recommendations, domain authority, page authority, and guest blogging.
Technical SEO
Technical SEO is about optimizing your website perfectly to make it easier for search engines to find, understand, and store your website.
Technical SEO is a crucial part of any successful SEO strategy because it can make or break your website.
If your website or any of its pages are not accessible to search engines, they won’t appear in the search results and if your website is not appearing in the search results there are more chances that your competitors are spying on you.
This can result in losing potential traffic and sales. There are many more technical SEO factors but some major and most followed are website speed, link structure, user experience, and mobile-friendly optimization.
Importance Of SEO
Like other types of digital marketing, SEO is also a crucial type to consider if you want to dominate in the market.
According to a 2019 case study of BrightEdge, organic search drives 53% of all website traffic.
Google owns 91% of the global search engine marketing and more than 8.5 Billion searches happen on Google every day which is almost 99,000 searches per second.
Benefits Of Search Engine Optimization
Let’s explore some major benefits of SEO.
Visibility and Ranking
In today’s digital world, everybody wants to increase the visibility and ranking of their business through different channels.
In these channels, Google is among the top search engines of the website and it contains more than 4 Billion websites and pages indexed with it.
Through proper SEO implementation, you can increase your business visibility in search results. It means making it easier for your audience to find you when they search for something related to your business.
The more you get your business visibility, the more sales and revenue or likely to be generated. Visibility is directly linked with traffic.
Organic Traffic
Ever you heard what is the main goal of implementing search engine optimization (SEO) techniques? Let’s understand this!
The main goal of any SEO strategy should be generating more and more organic (unpaid) traffic.
The website that ranks on the 1st page of Google is likely to receive 10x more traffic than others ranking not on the 1st page.
If your website is ranking on the top page, there is likely more chance that your website will receive more clicks. If you succeed in receiving more clicks, there are chances to get more sales of your services and products.
Authority
By implementing SEO strategies, there is a great chance to make and show your website the most authoritative in front of potential visitors.
There are two types of authorities in the SEO. The number one is domain authority and the second is page authority. Page authority is considered the most crucial.
The difference between domain and page authority is that domain authority refers to the overall authority of your website and page authority is the authority of individual pages that your website contains.
Authority means your website is real, trustworthy, high quality, and has something great to offer. The authority scores range from 1 to 100. The higher the number the more chance are to appear in front of a huge audience.
User Experience
Through effective SEO, you can make your website more user-friendly. For instance, consider your website is taking too much time to load on mobile devices, this indicates that the user experience is not good and you will not retain mobile users for a long time.
A good website load speed can increase engagement and traffic flow of your website. That’s why it’s essential to make your website more user-friendly.
Conclusion
From boosting your website’s visibility to increasing organic traffic and establishing authority, SEO plays a crucial role in helping your brand stand out.
As search engines evolve, focusing on On-Page, Off-Page, and Technical SEO will ensure your site remains relevant, optimized, and competitive.
By implementing strong SEO strategies, you’re not only improving your rankings but also creating a seamless user experience, building trust, and maximizing your potential for growth.
Embrace SEO to drive long-term success and reach new heights in the digital landscape.
