10 Best Social Media Marketing Tools 2025 – Importance and Benefits

Every social media marketer creates, schedules, and posts on social media platforms on a daily basis. Doing all these tasks manually can be a difficult task. Several social media marketing tools can be used to save time and reduce daily basis tasks burden.

These tools give you a clear understanding of digital marketing trends, analytics, and much more.

Importance of social media marketing tools

The right marketing tool that aligns best with your business can make a bigger difference. Without a tool, your business may fail to achieve the desired goals.

Social media marketing tools help you engage with your customers and leads in a more accurate way that can improve your brand’s values, reputation, and loyalty. These tools also help in maintaining a strong reputation on different social media marketing platforms.

By using these tools, you can easily understand the statistics of your audience including demographics, interests, locations, and many more.

You can manage all your social media channels in one place to save time in posting on each platform separately. Connect all platforms together and schedule your posts on a daily basis according to the specifications and standards of each channel.

Analyse trending topics and plan your social media calendar according to the market trends. Find keywords that trigger a high search volume to gain more traffic and engagement.

Utilizing these best social media management tools allows you to personalize your posts for a higher engagement rate. Utilize best-performing hashtags, shorten URLs, and optimize post captions to trigger more searches.

These tools enable you to make wise decisions based on real-time reports. Analyse states and create insightful reports to boost your business.

10 Best social media marketing tools 2025

Digital marketing is an ever-evolving field. There are many more digital marketing tools. But in this article, we’ll specifically discuss social media marketing tools and their benefits.

If you are struggling with finding free digital marketing tools, read this article: 10 Free Digital Marketing Tools

Here’s a list of 10 important social media marketing tools.

Buffer – Best Social Media Marketing Tool

Buffer is the best social media marketing tool for small businesses and creators struggling to succeed in the social media world. Buffer enables you to add links in your bio that make it more interesting among the users.

You can create, schedule,e and post your content on any social media account that is linked with Buffer. You can link all of your accounts in one place to save time and post frequently on each platform.

It provides the feature to manage Facebook and Instagram comments and messages in one place. You don’t need to go and reply separately.

Buffer’s dashboard is very simple. Simply connect your accounts and start posting on different social media marketing channels.

One unique thing about Buffer is that it flags the comments that need your attention on priority like negative feedback, comments, and spam content.

My all-time best social media marketing and management tool is Buffer. Because it is very easy to navigate, has affordable plans, and offers great analytics of the audience.

Buffer Plans

• Free Plan – Forever free for up to 3 channels
• Paid Plan – Paid plan begins at $6/Month per channel

Hootsuite

Hootsuite is a very popular social media marketing and management tool. You must be familiar with it if you are a digital marketing enthusiast.

In Hootsuite, choose a topic, pick a location, and run an analysis on it. It will give you complete insight into what people are searching for. Hootsuite allows you to share access with the team on multiple levels including editor, contributor, and admin.

Hootsuite has a little bit of a complex dashboard and it’s not very easy to use like the Buffer.

It’s beneficial in creating reports and spying on competitors. Hootsuite provides very effective audience and growth reporting that helps businesses dominate the market.

The unique thing about Hootsuite is that their AI assistant is very smart. It can create impressive copies, captions, and social media post content in seconds.

Hootsuite Plans

• Free Plan – Hootsuite offers a 1-month free trial will all their plans
• Paid Plans – Starting from $99/Month

Zoho Social

Zoho is among the popular social media tools provided. It also offers CRM solutions, emailing services, payroll processing, and customer services software. Along with these products and services, Zoho offers a great social media management tool.

As compared to other social media tools, Zoho doesn’t offer something special like Buffer which is the popular dashboard, and Hootsuite for its unique features.

But this is not the reason for not using it. Zoho offers great options for scheduling and posting on different social media channels. Simply, create post content, use the best hashtags, tag location and people and Zoho will post it for you.

If you’re getting too many queries from your audience and you’re unable to handle them in one place, then Zoho is the best choice for you. Zoho offers to integrate their customer support directly with your account to make it easier for you to handle queries.

As per my personal experience with Zoho, my recommendation is to consider Zoho Social if you’re already using their other products. If you’re not their product user, it’s not for you.

Zoho Plans

• Free Plans – $0/Month for up to 6 channels and 1 user
• Paid Plan (Premium) – $40/Month for up to 13 channels and 3 users

SocialPilot

SocialPilot offers a very user-friendly dashboard. Even a non-technical user can navigate through it. You can create a separate dashboard for each of your clients.

Like the Hootsuite, this social media marketing tool also provides the option to grant access to your team on different levels. But, compared to Hootsuite, SocialPilot is very easy to use and has affordable plans for everyone.

SocialPilot has all the necessary features like the other social media management tools including AI assistant, post scheduling, and analytics.

The interesting fact about SocialPilot is that it doesn’t require any sign-up from clients. They can simply log in through a personalized link shared with them.

SocialPilot also shares reports with each connected client automatically to keep them up-to-date.

SocialPilot Plans

• Free Plan – No free plan (Unfortunately)
• Paid Plans – $50/Month for 3 users and 15 social media accounts

Sendible – Best Social Media Management Tool

Sendible is a very affordable and best social media marketing tool for small businesses. It allows you to connect Facebook, LinkedIn, Instagram, X, YouTube, and many other social media platforms together in one place.

You can simply go to your analytics dashboard and you will find all your analytics in one place. It will give you a clear overview of how your posts are performing.

One side effect of using Sendible is, it doesn’t give you such information about competitors. You will need to find your market competitors manually.

Sendible basic features make it stand out in the market. Its basic features are very helpful and they populate exact data that helps business owners to make future decisions accordingly.

Sendible Plans

• Free Plan – No free plan (Unfortunately)
• Paid Plans – $29/Month for 1 user and 6 social media accounts

Tailwind – Best Social Media Marketing Tool for Pinterest

Many more tools will offer you posting and scheduling pins on Pinterest but Tailwind is specifically for managing marketing with Pinterest.

They are the official partner of Pinterest. If you want to grow up on Pinterest, Tailwind is best for you. It provides great insights into trending topics and audiences.

One thing that makes Tailwind more interesting is you can simply turn your photos into amazing pins. Like Canva, you can design your pins in Tailwind with just a few clicks.

By using Tailwind, you can schedule pins, add them to boards, and share them on other social media marketing platforms for higher engagement.

Tailwind Plans

• Free Plan – Free forever for 1 account and 5 posts per month
• Paid Plans – Starts from $14.99/Month for 1 user and 200 posts per month

Buzzsumo

Buzzsumo is popular because of its unique features. Through this social media management tool, you can curate and analyze your content performance in a more accurate way.

This marketing tool has a unique feature of reaching influencers. You can directly reach out to any popular influencer for collaboration. Influencer marketing helps businesses in marketing their content to a specific audience that influencer has.

The keyword research feature of Buzzsumo enables you to find top search keywords on social media. Through those keywords, you can refine your marketing strategy to get more out of it.

Through Buzzsumo, you can also monitor your brand’s mention on different keywords. If someone mentions your business in a post, it will give you a notification and you can follow them for a collaboration.

Buzzsumo Plans

• Free Plan – 7 days free trial with each plan
• Paid Plans – Starts from $199/Month with one user and unlimited searches

Loomly – Best Social Media Management Tool

Loomly is famous for its post-scheduling feature. In the beginning, it has only a calendar for post-scheduling, which makes it popular in the market.

But with the passage of time, they improved and now they have different features including but not limited to content research and collaboration with other businesses and influencers.

Loomly also provides tips for post optimization with the best content copies. This helps businesses reach a wider audience through organic search.

Loomly Plans

• Free Plan – 15 days free trial with each plan
• Paid Plans – Starts from $42/Month

Sprout Social

Sprout Social allows you to plan and publish your social media marketing content easily. Its integration with social media marketing platforms like Facebook, Instagram, X, and LinkedIn is very easy. You can share one post on many channels in one place.

Through Sprout Social, you can easily analyze organic and paid traffic statistics. It gives data about audience demographics, location, countries, and many more. You can monitor your competitors easily through Sprout Social.

Sprout provides the feature of managing all messages in one master inbox. You filter out messages and replies according to the query topic.

You can also compare the performance of weeks and months and this can help you improve your social media marketing strategy.

Whether you want to dominate the marketing industry or you want to measure KPIs, Sprout is the best social media marketing tool for all your needs.

Sprout Social Plans

• Free Plan – 30 days free trial with each plan
• Paid Plans – Starts from $249/Month/Seat

UpContent – Best Social Media Tool for Content Curation

UpContent is famous because of its content curation feature. Marketing experts can easily find and curate their strategy. It gathers content from multiple channels to discover and supply fresh content.

One unique feature of UpContent is that it gives you complete access to Shutterstock images and you can find the best images that align with your business easily.

UpContent can also create articles for you based on your topics and it can post all articles automatically. If you’re a small business owner, UpContent is the best choice for you to handle all your social media channels in one place.

UpContent Plans

• Free Plan – There’s no free plan (Unfortunately)
• Paid Plans – Starts from $85.50/Month

Benefits of Social Media Marketing Tools

There are many more advantages of social media marketing tools including but not limited to brand recognition, audience engagement, and increasing website traffic. In this article, we’ll discuss these social media benefits in detail.

Build brand image

By using these tools, you can develop a strong brand image on different social media marketing platforms. It can help you make your company more humanized and trustable.

Mostly, businesses only promote their service on social media channels. They don’t care about their audience. But, this is not the right strategy.

These tools enable you to analyze your audience in detail and prepare social media posts accordingly. Businesses that care about their audience receive high engagement because everybody loves businesses that provide them value.

By providing value, you can develop a strong brand presence on different marketing channels. This can make your business more trustworthy and reliable among the customers.

Save Time

Posting on different social media marketing channels can be a time-consuming cost. Social media marketing tools make it easier for you by connecting all of your accounts in one place.

Schedule a post through a tool and it will be automatically posted on all connected platforms. In this way, you will save too much of your important time.

Keep your audience engaged

Social media is not about posting daily. It’s more important to engage with the audience. Social media tools enable you to engage with your audience on time by responding to their comments, likes, shares, and queries in your inbox.

These social media management tools enable you to handle engagement with customers in one place in one major account.

Unlike traditional media like Radio and TV, social media have an edge to interact with customers directly. This makes social media marketing and digital marketing different from traditional marketing.

Don’t just respond and engage to get rid of the queries, instead provide valuable solutions to the problem to stay longer in the market.

Collect Feedback

We’re living in a digital marketing era. People build perspectives about your business based on what you post on different Internet marketing channels.

This allows you to collect feedback about your services and products. Collecting feedback helps you improve and make future decisions wisely.

People love providing feedback to businesses that provide them value through their services and products. Businesses consider this feedback very crucial in maintaining a strong brand presence.

By using different social media marketing tools, you can ask and collect feedback for your business.

Spy Competitors

Identifying competitors is very crucial to make sure your social media strategy is successful. It can be a difficult task. Social marketing tools like SpyFu make it easier for you to find your competitors.

Keep an eye on your competitors and try to provide more value to your audience than your competitors. Follow their content strategy and bring improvement to your plan accordingly to spy on them.

Some business copies their competitors and in the end, they complain their social media marketing strategy is not successful. Don’t copy your competitors, try to bring improvement in your strategy by following the competitors to spy on them.

Prepare insightful reports

Social media tools like Buffer, have an option to analyse your audience. You can easily find where your audience is coming from, what is their interest, to which country they belong, and many more.

By analyzing this data, you can prepare helpful and detailed reports to find and improve gaps in your strategy.

Conclusion

Social media marketing tools are essential for navigating the ever-evolving landscape of digital marketing. They empower businesses to simplify and automate their social media tasks, enabling marketers to focus on strategic goals rather than repetitive actions.

From building a strong brand presence to improving audience engagement and collecting insightful feedback, these tools cater to various aspects of social media management.

By leveraging the right tools that align with your business needs, you can save time, streamline workflows, and craft personalized content that resonates with your target audience.

Moreover, the ability to analyze competitors, monitor trends, and generate data-driven reports equips businesses with a competitive edge in the market.