Facebook Pixel is a code snippet that you need to install on your WordPress website for better tracking of your marketing efforts and audiences.
People mostly get confused when they need to install the Meta Pixel on their WordPress website or store for proper tracking. Think about the other side! If you haven’t installed it and you’re running Facebook ads by promoting your landing page that contains your products or a lead form to fill out, you’re only wasting your money.
You must configure it on your website before going live with Facebook Advertising. Installing Facebook Meta Pixel on WordPress website is much easier.
People mostly say you have to install some plugins to configure Pixels with your WordPress website, but this is not mandatory. You can configure without installing any plugin.
If you’re a beginner and want to understand Meta Pixel, we added a section about it in this article to give you a clear understanding of it. If you’re an expert and only want to configure Meta Pixel with your WordPress website, you can simply skip this section and go to the section on Meta Pixel setup.
Before going to install the Meta Pixel, let’s explore what it is and why it is important.
What is (Meta) Facebook Pixel?
Facebook Pixel is a code snippet that business owners and marketers install on their website to track the behavior of their audience. This code snippet is installed on the website to track the actions that users take on your website or on a specific landing page.
For example, if you have a website and you want to sell your products on it, you will have to run Facebook campaigns for it to maximize your revenue. Ever think about how you will monitor your progress? This is where Meta Pixel helps you.
You can track every single action of your users on your website. It could be a sale, a lead form filling, a call button, and many more.
Let’s explore the easiest way of installing Facebook Pixel in a WordPress website.
Setting Meta Pixels on a WordPress website
If you are a digital marketing expert or a business owner and you want to setup Facebook Pixel, this article is for you. No matter if you are an expert or a beginner, these steps will help you in installing the Pixel on your WordPress website. As the founder of “The King Blogger” says:
“Marketing Without Proper Audience Tracking Is Putting Money into Money-Burning Machine”
Before spending money on advertising, configure all the necessary tools that can help you track your audience. If you’re not tracking your audience, you’re simply wasting your money on advertising.
Step 1: Create a Business Portfolio (Formerly Business Manager)
Facebook Business Portfolio is a tool in which you can manage all of your business assets, including pages, ad accounts, Instagram accounts, and Meta Pixels in one place. If you have no Facebook business portfolio, you will not be able to create and connect Meta Pixels on your website.
Meta business portfolio enables you to manage all of your Meta assets in one place.
Want to create your Facebook Business Portfolio? Here’s a step-by-step guide:
How to create Facebook Business Portfolio?
Step 2: Open the events manager and connect your Data Sources
From your Meta Business Suite’s dashboard, click all tools and open Facebook Events Manager. There you’ll see a dashboard having four options. Among these options, click on Connect Data Sources as shown below in the image:
Data Sources are the locations that fire events to your Meta Pixels. It could be a WordPress website Pixel, a Shopify store, or an application. When you connect the Meta Pixel with your WordPress website, it becomes easier for you to track all your website visitors.
Step 3: Connect Data Stream
A data stream refers to a source that enables you to collect data from your Facebook campaigns.
There are five types of Data Streams: Web, APP, Offline, CRM, and Messaging. If you’re connecting it through your WordPress website, you will need to select Web stream. Then, in the right corner at the bottom, click the “Next” button.
Step 4: Name Your Meta Pixels
You can simply give it a name that is easier for you to remember. After connecting your Pixel, you can find your Meta Pixel in your Data Sources dashboard in Meta Business Portfolio under this name.
You can select an existing Meta Pixel, or you can simply create a new one by clicking “Create New Dataset”. As you’re connecting your Meta Pixel with your WordPress website and your website is completely new, you will need to create a new dataset.
Then, click on the “Create” button.
Now, your Meta Pixel is created, but you must have to add code to your website to track each event happening on your WordPress Website.
Step 5: Get the Pixels Code
To find Meta Pixels code, you will need to select the dataset and then select “Setup Meta Pixels”.
Step 6: Select The Installation Option
Meta gives you two types of installation options. Conversion API and Meta Pixels only. Click on the Meta Pixel only option.
Because we need to track the browser events on our website, that’s why we’ll need to select this option. The conversion API method is used to track server-side events.
Step 7: Select The Installation Method
In the Facebook Pixel installation, Meta provides two types of installations. Install Code Manually and Partner Integration. Select Install Code Manually, because it is considered the easiest method.
When you click on the partner integration button, it will take you to a window where partner integration will be shown. If you want to install the Facebook Pixel through a partner, you will need to select WordPress. But, for installation with WordPress, through partner integration, you’ll need to install some plugins.
That’s why we use manual installation to avoid installing any extra plugins. So, for this, skip the partner integration and select the manual integration process.
Step 8: Base Code Installation
After selecting “Manual Integration”, Meta will give you a base code to install on the website.
After getting the base code, simply go to your WordPress website admin panel and select the “Theme File Editor” option in the Appearance section.
Then find the header.php file and paste the code somewhere between the <head></head> section. The click update.
Step 9: Verify Installation
After installing the code in your website, now go to the Facebook Business Manager from where you left and then click on the “Verify” button. Congratulation! You have installed the Meta Pixel on your website.
Now, you have configured the Meta Pixel, but there might be a question in your mind about how to track the events correctly. And yes, Meta allows you to see insights into your Pixels for a better understanding of your campaign performance. Here’s a bonus guide.
How To Check Meta Pixel Activities/Insights?
Checking and analyzing the Facebook Pixel’s activities and insights is a crucial step. Because if your Pixels in not correctly installed and the events are not properly configured, you might lose a lot of money on the campaign.
To check your Facebook Pixel activities, simply open your Facebook Business Portfolio and select Event Manager from the menu. You will be redirected to a new window where you can find all of your configured Meta Pixels data.
Simply select the specific Pixel you want to track, and you’ll find all of your configured events there, as shown in the image below:
Common Questions About Meta Pixels
People mostly get confused when configuring the Facebook Pixel with WordPress website. But it is very easy to install and configure. Here are the common questions that most people ask.
Do I Need A Website Developer To Install The Code On My Website?
No developer is needed. Installing Facebook Pixels in WordPress Website is very easy. Meta will give you a code, and you just need to paste it in the code section of your website.
Where to add the Pixel’s Code?
Go to the appearance section in your WordPress Website Admin Panel and select “Theme File Editor”. Then find the header.php file and paste the code between the <head> section.
How to verify if my Meta Pixels is working properly?
In the Data Sources section, there is a tool from Meta that enables you to verify your Meta Pixels easily. Just click on the specific pixel name you want to verify, and in the next window, right next to your pixels, you will have a “Test Events” option. Click on it and then enter your website URL. Click test events, and your website will be opened in a new window. Now, come back to your website and you’ll find the tracked test events data if your Pixels are working perfectly.
How can I configure the events?
There are two methods for configuring events in your WordPress Website. Configure events manually, and add events through the Meta Events setup tool. The easiest one is through the Meta Event Setup Tool.
Does Meta Pixels Help in Campaign Optimization?
Absolutely, Meta Pixels sends a signal to Meta Technologies to optimize your campaign according to your performance goal. If your events are not properly settled, you might lose a lot of money in the learning phase of your campaign.
