How to Create a Facebook Business Portfolio? Benefits of Business Portfolio
Meta Business Manager, Meta Business Suite and Now Facebook Business Portfolio, it’s a little bit of confusing right!
Facebook’s business portfolio has replaced the Facebook Business Manager. Yes, you hear it right. No Meta Business Manager exists now. Let’s discuss what a Facebook Business Portfolio is and how to create it.
Before creating the Facebook Business Portfolio, let’s understand what it is.
Concept Behind Facebook Business Portfolio:
A Business portfolio on Facebook allows organizations and individuals to manage all Meta assets together in one place. It could be Facebook pages, ad accounts, Meta Pixels, Instagram accounts, and other assets.
Facebook business portfolio, previously known as business manager, enables you to use all Meta tools for all of your assets in one place.
How to Create a Business Portfolio on Facebook?
Before you begin creating a business manager/portfolio, you must have an account created on Facebook. You’ll need to use this account to log in to the Meta Business Suite or Business Manager, where you can create the business portfolio.
To create a business portfolio, you will need to log in to Facebook and then go to the Meta Business Suite. After you have successfully logged in to the Meta Business Suite, simply click on your profile or the dropdown next to your profile. As you can see in the screenshot below:
Then click on “Create a business portfolio”. After clicking, you’ll be redirected to the business detail page. You will need to enter the business portfolio name, your name, and your email address.
Business Portfolio Name:
Keep in mind to name the Facebook Business Portfolio as your business or organization’s real name. Because this will be visible across all Meta Technologies. Special characters are not allowed in the business portfolio name.
Email Address:
The email address associated with your Facebook Business Portfolio may not be visible to the public. Meta uses it to send important information regarding your business through your provided email.
Final Step:
After filling in all of your details, you can simply click on the Create button and Congratulations! You have successfully created the Business Portfolio.
Keep in mind that Meta will send you a confirmation email to the email address you provided. Just click on the confirmation link, and you’ll be redirected to Facebook Business Portfolio.
Once you’re done with the portfolio creation, now you can add your Facebook pages, Instagram Accounts, Pixels, and Add accounts together to manage them in one place.
Benefits of Facebook Business Portfolio
After creating a Facebook business portfolio, now you don’t need to operate each Facebook ad account, page, Instagram account, and dataset separately. You have everything in one place. Here’s a detailed breakdown of business portfolio benefits.
Organize Assets:
A business portfolio allows you to organize all of your Meta assets in one place in one major account. It could be your Facebook pages, Instagram accounts, Ad Manager accounts, and Meta Pixels.
You can connect all of your assets with the associated accounts and profiles by simply sharing access to important Meta assets with the concerned individual or businesses.
Enhanced Controls:
Grant access to your team members, partners, and individuals with different levels of access based on your collaboration with them. You can remove your partner’s access at any time if your partner has stopped working with you.
There is no need to worry about the security of your assets. You’re the owner of your Meta assets, and no one can harm them without your permission.
Manage Clients Easily:
A Facebook business portfolio, formally known as business manager, allows you to manage multiple clients at one place. Instead of creating separate accounts and profiles for each client, you can manage all of them in one place in the Meta Business Portfolio.
Access to All Mata Important Tools:
Through the Facebook business portfolio, you have access to all Meta important tools. It could be Datasets, Audience Manager, Events Manager, and many other important tools. This makes it easier for businesses and individuals to save time.
Conclusion
The Facebook Business Portfolio is a game-changer for businesses and individuals managing multiple Meta assets.
Consolidating Facebook Pages, Instagram Accounts, Ad Accounts, and Meta Pixels under one unified platform to streamline operations, enhance security, and provide better control over digital assets.
With improved team collaboration, easy client management, and access to essential Meta tools, the business portfolio makes scaling and optimizing your online presence more efficient than ever.
If you haven’t set up your Facebook Business Portfolio yet, after this article on The King Blogger, now is the time to take advantage of this powerful tool and manage all your assets in one place!
